K-F-SEA? good bye to fried chicken and hello to crays
Say goodbye to the buckets of fried chicken and the Colonel Sanders mascot and hello to smoked salmon and crayfish as fast food chain KFC gets a makeover.
Called K Pro, the new concept was unveiled earlier this month in Hangzhou, China, Shanghaiist reports.
Dedicated to providing its customers with healthy and fresh food, K Pro restaurants have the look and feel of conventional restaurants serving fresh juices, salads, and panini with seafood proteins like crayfish (a favourite in China), shrimp, smoked salmon. The crayfish sandwich, which is priced at CNY 20 (AUD 3.78), features prominently in the new chain’s marketing materials and caters for growing local desires for the crustacean, which is a summer seasonal favorite – particularly on China’s wealthiest eastern and southern coastal regions.
According to Under Current News, the launch party of the outlet in Hangzhou ( Zhejiang province), included DJs and models, performing alongside vast bowls of the seafood and crayfish sandwiches.
Meanwhile, the interior design of the shop has been changed to reflect the food on offer creating an airy, hip-looking restaurant decked out with fresh flowers and greenery. Employee uniforms eschew the usual red and white color scheme in favour of a leafy green, with aprons bearing the words “Tasty, Fresh, Healthy.”
PHOTO COPYRIGHT: http://shanghaiist.com/2017/07/07/healthy-kfc.php