Record abalone sales push profits into the black while premium wines go into the blue
Hot on the back of Marine Stewardship Council certification for its Wild Enhanced fishery, Rare Foods Australia (RFA) has announced record sales and revenue from its wild caught, premium greenlip abalone.
RFA Chief Executive, Rob Jorden said the company had developed a globally unique, environmentally sensitive and scalable method to grow the highly sought-after abalone in the pristine ocean waters off WA’s south coast.
The new model is tipped to help the company gain a leading edge in the abalone game.
“We are fortunate to have invested in developing a dedicated, full-time sales and marketing function that sets it apart from smaller premium food and wine producers, and this is enabling RFA to further scale its operations,” he said.
The company is now focussed on further growing and diversifying its abalone markets while adding other premium products from WA’s South-West to its range, including “ocean-cellared” wines produced in the local Margaret River region and matured on the ocean floor – a maturation process used by producers including Veuve Cliquot.