Marketing Hub For Seafood Industry
Whether you’re a seafood retailer, fish and chip shop or directly from industry, the Queensland Seafood Marketers Association (QSMA) are urging individuals with a passion for seafood marketing to attend this year’s symposium.
Event organiser James Fogarty from QSMA, said that the one-day convention, held on Friday 28th of September at the Rydges South Bank in Brisbane, will feature 14 educational sessions presented by top national and international marketing seafood industry experts.
“The theme for this year’s event is ‘showcasing our seafood – a spectrum of opportunities’ and brings together the top marketing innovators in their fields who will share their research.”
“Attendees will hear from key note speakers such as Monica Jain, founder and executive director of Fish 2.0 – a connection hub which encourages global relationships to spur growth, investment and innovation in the sustainable seafood sector.”
Monica’s impressive career spans 30 years encompassing marine biology, philanthropy, venture capital, banking and international developments.
She will join other speakers such as Lisa Sharp, Chief Marketing and Communications Officer from Meat and Livestock Australia, Dr. Pia Winberg CEO and Chief Scientist at Venus Shell Systems and Western Australia’s very own Damien Bell, Commercial Fisher and owner and operator of Bellbuoy seafoods.
James said that patrons should not only expect presentations by industry experts but professional networking opportunities and the chance to celebrate the state’s industry at the Gala dinner.
“Presentations will focus on the new ways of seafood marketing and the industry’s future.”
“Attendees will take away informative, engaging and practical information covering the most important and timely issues relevant to today’s seafood business environment.”
“The one-day event will conclude with a gala dinner where the Queensland Seafood Industry Awards will be presented – highlighting the value of our state’s seafood industry,” he said.
For further information head to queenslandseafoodmaketers.com.au. Bursaries are also available for qualified people.
QSMA represents the post-harvest sector of the industry with membership including processors, wholesalers, retailers and exporters. The organisation’s main objectives are to promote the quality of Queensland seafood as well as the benefits of seafood consumption to the community.
Examples of promotional work include the Queensland prawn promotion – a combined project between QSMA and the Australian Prawn Farmers Association (APFA). The project was the stimulus for the current national “Love Australian Prawn” campaign.